What these tools are for
SEO and marketing tools help with the links you put in newsletters, ads, posts and print. The UTM link builder adds campaign parameters to a web address, such as utm_source=newsletter and utm_medium=email, so the visits each link brings show up together in your analytics. It keeps the parameters already in the address and any #fragment, and replaces a UTM parameter that’s there already. The QR code generator turns a link, any text or a Wi-Fi network into a QR code that phones can scan, as a PNG or SVG file.
How they work
Everything is made in your browser, on your device. The tools only read the address you give them: they never open or shorten it and add no redirect or tracking of their own, so a QR code goes straight to your link and never expires. Nothing you type is uploaded or stored. Open a tool and it starts with a worked example; change a field and the result updates straight away.
Tips
- Copy link puts the whole link on your clipboard; Copy next to a parameter copies just its value.
- Pick one spelling for each source and medium and keep to it. Many analytics tools count Email and email as different values; Lowercase values makes every value lowercase.
- A campaign link from the UTM link builder can go straight into the QR code generator, so the visits from scans show up in your analytics too.
- The tools remember your choices on this device, never the addresses, values or passwords you type.